Year of investment
Number of breweries
Total size of beer market (hl 000)
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Birra Peroni is established in Vigevano, just north of Rome, by Francesco Peroni. The company will become one of the true icons of beer production in the Italian beverage industry.
Birra Peroni is acquired by SABMiller, the company’s first significant acquisition in Western Europe.
Improving energy efficiency at Birra Peroni
Since 1999, Birra Peroni has more than halved its energy consumption and now uses 110 MJ per hectolitre of beer produced.
Training for disadvantaged young people
Since 2006 Birra Peroni has been working in partnership with Comunità di S.Egidio, a community group based in Rome, to provide hospitality training for disabled people to help them find permanent employment.