Hungary

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Vital statistics

10.1¹: Population (millions)
1993: Year of investment
1: Number of breweries
6,805¹: Total size of beer market (hl 000)
67¹: Beer consumption per capita (litres)

¹ Forecast figures for 2011 from Plato Logic, March 2012.

Company name: Dreher Sörgyárak Zrt
Website: www.sd.dreherzrt.hu
www.dreherrt.hu
Management: Andrei Haret
Managing Director
Contacts: View contacts for Hungary
Careers: Search and apply for vacancies in Hungary

Brand portfolio

See more about our brands

Main brands

Kőbányai,
Velkopopovický Kozel,
Miller Genuine Draft,
Hofbräu

Performance

Share of total beer market*

30%

* Management estimates

Volume (hl 000)

Five-year summary

	2008	2009	2010	2011	2012
Volume	2,255	2,029	2,022	1,915	2,010

Beer consumption*

67
litres per capita

* Source: Forecast figures for 2011 from Plato Logic, March 2012.

History

1993: The Kőbánya Brewery Company, the Hungarian state brewer, becomes a private company
1993: SAB Ltd acquires the Kőbánya Brewery Company
1994: SAB purchases the Kanizsa Brewery
1997: SAB merges its two Hungarian businesses to form Dreher Sorgyarak

At Dreher in Hungary, an absorption cooling project was initiated to utilize surplus waste heat recovered from the boiling process. The primary use of this recovered energy is to preheat the wort on the way to the kettle where it is boiled.

Read the Old technology, new applications sustainable development case study

Alcohol responsibility

Dreher Breweries Alcohol Responsibility Programme

The aim of Dreher Breweries‘ Alcohol Responsibility Programme was to initiate a dialogue on responsible alcohol consumption among Hungarian adults, the government and NGOs using a dedicated website at www.alkohol.info.hu.

Read the Dreher Breweries Alcohol Responsibility Programme alcohol responsibility case study