El Salvador 
Performance
Performance
Current business profile
El Salvador domestic lager volumes saw double digit volume growth during 2012, driven by the more affordable bulk pack of our flagship mainstream brand, Pilsener. Our local premium brand, Suprema, also saw healthy volume growth of 30%, which together with the repositioning of Golden Light in the upper mainstream segment, significantly improved revenue mix. As a consequence, our alcohol market share increased to 32%. Soft drinks volumes grew by 7%, mainly due to the success of multiserve packs. In January 2012 we expanded into the non-alcoholic malt category with our brand Actimalta.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly divisional seminar
July 2011
Hosted by Karl Lippert, President of SABMiller Latin America.
Performance
Share of total beer market*
89%
Share of total soft drinks market*
47%
* Management estimates
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Lager | 812 | 765 | 763 | 749 | 830 |
| Soft drinks | 5,414 | 5,398 | 5,893 | 5,592 | 5,985 |
| Total | 6,226 | 6,163 | 6,656 | 6,341 | 6,815 |
Beer consumption*
11
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Katie Close – Senior Manager
Beer industry regional focus: Latin America
katie.close@sabmiller.com
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135
Financial year 2013,
Latin America quarterly divisional seminar. 05 July 2011