Year of investment
Number of breweries
Number of bottling plants
Total size of beer market (hl 000)
Beer consumption per capita (litres)
Cervecería Nacional begins operations in Guayaquil.
The company registers the patent for Pilsen beer.
Club Premium beer is launched. Miss Universe Margaretha Arvidson is invited to promote the new product.
The company launches the Dorada beer brand.
Cervecería Nacional becomes part of SABMiller.
Nominated driver programme changes drinking patterns
To address drink-driving, Cervecería Nacional in Ecuador runs an education programme called Nominated driver under which so-called ‘responsible agents’ have visited over 34 bars and night clubs in the city of Cuenca to promote the idea of assigning a designated driver – a person volunteering not to drink and to drive friends home.