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Current business profile

Bavaria was founded in 1889 and has been the largest drinks company in Colombia for decades, with a production capacity of approximately 26,2 million hl/year in six breweries. A subsidiary of SABMiller since 2005, Bavaria employs about 4,800 direct employees and has around 7,800 indirect employees. For every direct job in Bavaria, about 38 jobs are created in the Colombian economy. The aggregate effect of Bavaria on the total GDP is 1.24%. Bavaria currently has a 40% share in the domestic drinks market, while its beer brands account for 98% of the share of the beer market and about 63% of the national alcohol market. Its flagship brand is Águila, which just celebrated its 100th year. Bavaria sells 76 units of Águila per second in the country.

Annual Report 2013

Our Annual Report reviewing performance to 31 March 2013.

View our Annual report PDF (10.04Mb)

Front cover of Annual Report 2013

Bavaria's economic contribution to the Colombian economy

Independent report conducted by Fedesarrollo, a non-profit research foundation.

Download Independent report PDF (0.38Mb)

Independent report


Share of total beer market*

Bar graph of Total share of beer market


* Management estimates

Volume (hl 000)

Five-year summary
Bar graph of Volume - Five-year summary (hl 000)
  2009 2010 2011 2012 2013
Lager 18,570 19,192 18,019 19,320 19,867
Soft drinks 4,850 2,381 2,409 2,711 2,626
Total 23,420 21,573 20,428 22,031 22,493

Beer consumption*

Graphic symbols of three people

litres per capita

* Source: Forecast figures for 2012 from Plato Logic, March 2013.

Investor relations contact

Eduardo Diaz
Senior Manager, Beer industry regional focus: Latin America

Email: Eduardo Diaz
Tel: +44 20 7659 0169
Fax: +44 20 7659 0135