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Our role in development – understanding impact

Stakeholders discussing findings of a socio-economic impact assessment study

In September 2011, Accra Brewery partnered with the Institute of Economic Affairs (IEA) to bring stakeholders together to discuss the findings of a socio-economic impact assessment study which examined the role of our business in Ghana. The research was undertaken by Professor Ethan Kapstein of the INSEAD Business School and the consulting firm Steward Redqueen and found that while there are 850 employees in our business, we support 17,600 further jobs in our value chain – 20 per employee.

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Our priorities: Transparency & ethics

See how we're being transparent in reporting progress

Man giving a presentation

An evidence-based approach to tackling poverty

A man loading crates of Coca-Cola

Last year, we published a poverty footprint report with Oxfam America and The Coca-Cola Company to understand the impact that our soft drinks value chain has on reducing poverty.

The report looked at a range of poverty indicators from sustainable livelihoods, health and wellbeing to diversity, empowerment, security and stability. I was pleased that the report found that labour conditions, environmental protection and human rights were generally well respected at our bottling plants. But the report also made recommendations about things we could do better. These included looking more closely into any cases of failed factory grievances or dispute resolution systems; developing business training and support for women across the soft drink value chain (making efforts, in particular, to recruit women for non-traditional and senior management jobs); and safeguarding the health and safety of workers in our supply chain.

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Our priorities: Human rights

See how we conduct our business

People using a SABMiller community centre

Impala - from subsistence farming to cash crop

Man holding Cassava crops

In October 2011 in Mozambique, we launched the first-ever commercial-scale, cassava-based clear beer - Impala. 

Cassava is a difficult crop to use on a commercial scale, because the root deteriorates quickly once it's been harvested. That said, it's also one of the most widely-grown crops in Africa. We therefore saw an opportunity to create a new market for subsistence farmers and help them to earn an income, often for the first time. We joined forces with DADTCO (Dutch Agricultural Development and Trading Company) and came up with an innovative solution - a mobile processing unit that we can send to cassava-growing regions to process the crop on the farm, ready for the brewery.

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Bringing new smallholder farmers into barley supply chains

Two smiling farmers

In Tanzania, there have historically been limitations to growing barley such as the lack of modern farming techniques, basic farming equipment and variable rainfall patterns. These challenges led Tanzania Breweries (TBL) to establish a local farming programme in 2010 with the aim to increase the local production of barley by providing support and education for smallholder farmers.

At the beginning, ten new smallholder farmer groups were involved with some 170 smallholder farmers in the Southern Highlands of Tanzania. Now, the local sourcing programmes involve 300 smallholders and about 200 commercial barley farmers.

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Reducing the quantity and improving the quality

Nile brewery

At Nile Breweries in Uganda, I'm proud that we have reduced our water consumption from eight hectolitres of water per hectolitre of beer produced in 2006 to less than five hectolitres today. This has been achieved through a number of capital projects such as the recovery of filter-backwash water for floor washing in non-production areas, machine cooling water recovery and reuse and improved metering.

We have also worked hard to improve employee awareness of saving water.  Each week, every department in the brewery reports their water usage to ensure performance matches our targets.

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