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Europe

  • Significant businesses with production operations
  • Selling operations and major export markets
  • Associates

European Union Alcohol and Health Forum

We’re a charter member of the European Union Alcohol and Health Forum, which was set up in 2007 to protect European citizens from the harmful use of alcohol. Over 40 businesses and non-government organisations have joined the Forum.

National anti-drink drive campaign in Slovakia

‘Don’t Drink and Drive’ is a national campaign comprising television adverts, public billboards and online advertising aimed at raising awareness that drinking and driving are unacceptable. The programme is supported by the Slovak Road Safety Department.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass

Supporting parents in the Canary Islands

In the Canary Islands, we’re helping parents of children aged between 6 and 13 to be good role models when it comes to drinking alcohol.

In ‘Los Padres Tienen la Plabra’ (‘It’s over to the Parents’), Petra Maria Pérez, Professor of Education at the University of Valencia, gives advice on how parents can talk to their children to discourage them from drinking alcohol.

The guide is distributed at educational centres and in collaboration with parents’ federations, including the National Catholic Federation of Family Parents and the Spanish Confederation of Associations of Parents of Pupils, with support from the Ministry of Agriculture.

Working with medical providers to raise awareness in Italy

In Italy, we’re working with the Italian Brewers Association to raise awareness of the risks of drinking during pregnancy, including the risk of foetal alcohol syndrome.

Our programme, ‘Se Aspeti un Bambino, L’Alcohol Puo Attendre’ (‘If You are Waiting for a Baby, Alcohol Can Wait’), reaches patients with the help of over 5,000 gynaecologists.

The Italian Gynaecologist and Obstetrician Association helped to prepare the programme content which has been endorsed by the Ministry of Health.

Drink drive awareness campaign in the Canary Islands

In the Canary Islands, we’ve been working with The Brewers of Spain to send drivers a strong message: if you’re planning to drive, drink a non-alcoholic beverage. Or take public transport.

In 2004, the European Commission selected ‘La Cerretera Te Pide Sin’ (‘The Road Demands You Are Alcohol Free’) to be part of the European Road Safety Charter.

The programme is sponsored by the Department for Transport and is supported by the National Confederation of Driving Schools, the Spanish Association of Operators of Petroleum Products, the Royal Automobile Club of Spain, the European Automobile Commission and others.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass

Targeting students in Romania

Our ‘Measure your Lifestyle’ campaign in Romania encourages students to enjoy alcohol in moderation and so avoid personal, social and health costs to themselves, their families, and society as a whole.

The programme is supported by student unions and universities.