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Future strategy

Strategic focus areas

Drive superior organic revenue growth and margin expansion through growing perceived category benefits and value per serving
Structure and shape the category by driving our full brand portfolios in growth segments in key markets through innovative 360 degree marketing programmes

Continue to drive differentiation through innovating in product, packaging and dispense systems
Design for scale, cost advantage and focus

Medium-term value drivers*

Volume

2% – 4%

Revenue per hectolitre

2% – 4%

EBITA margin

30 – 50 bps average per year

* Previously presented indicative CAGR ranges: valid as of September 2010

These CAGR indications represented management's view as of September 2010 and are included here for investors' reference. SABMiller does not update these value driver indicators outside the normal course of our quarterly divisional seminar series, and their inclusion herein does not comprise a reiteration thereof.