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Latin America

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Supporting 300 small and micro-scale entrepreneurs in El Salvador

Couple enjoying a beer

This year 300 entrepreneurs graduated from Industrias La Constancia's capacity-building programme, Progresando Juntos ('Growing Together'), which aims to support micro and small-scale enterprises – one of the most important sectors in El Salvador´s economy.

A core focus of the programme is Retailer Support, an eight-month module created in 2010 in partnership with FUNDES (a Swiss NGO specialising in small business development) to provide training and technical assistance in how to run a successful store, cafeteria or small restaurant. The majority of participants are women, many of whom have had difficulty finding jobs and want to establish their own business and earn an income for their family.

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Economic development through support for cultural heritage

People talking in a group

In Peru, Backus y Johnston works to promote tourism in Quispicanchi province near Cusco. The project will run in partnership with the German development agency, GIZ, over three years and aims to boost employment and tourism in the region. The focus is on three main areas – the development of training and technical assistance for the handicraft industry, food and beverages, and local leadership.

This programme won the 11th contest of the National Fund for Job Training and Job Promotion (FONDOEMPLEO) and was selected for the programme of private public projects organised by GIZ in cooperation with the Peruvian-German Chamber of Commerce.

Peer educator programme helps to prevent HIV/Aids

Center for Research and Action for Development advertisement

In Honduras, the work of Cervecería Hondureña in preventing HIV/Aids extends not only to employees but also to the community and those in the value chain.

The company has developed a peer educators programme which aims to raise awareness of HIV/Aids, reduce stigma and encourage voluntary testing.

Over the last year, 106 employees received peer educator training in collaboration with specialists from the Ministry of Public Health and the NGO, CIADES (Centre for Research and Action for Development).

By raising awareness, the programme benefits more than 3,000 employees of the company at its 14 locations along with their families, neighbours, friends and acquaintances.

Turning bottles into bricks and roads

Bottles of Aguila on a wall

To reduce the environmental impact of its packaging, Bavaria sells 85% of its beer in returnable bottles. However, in distant parts of Colombia such as the Amazon region, the high cost of transport means that many of these bottles never actually return.

To tackle this issue, Bavaria has started investigating whether its bottles can be converted into sand for making bricks and building roads. The business is working in partnership with a local recycling group, Leticia, which is willing to own the idea and develop it further. Following the initial phase of coaching and mentoring, and capital investment of over US$30,000, the plan was successfully implemented. Today, Leticia is able to process 50 tonnes of glass per month – 65% of the total it receives from Bavaria as non-returnable bottles.

Creating a healthier workforce

Vida Saludable logo

In Peru Backus has introduced its Vida Saludable ('Healthy Living') programme to improve the health of employees and boost productivity. The programme focuses on nutrition, physical activity and education.

Employees are offered monthly consultations with a nutritionist, either online or at regular brewery visits. Nutritional information has also been added to canteen menus. The scheme encourages people to take exercise and offers an annual medical examination with follow-up monitoring if required.

The result has been a falling incidence of poor health factors such as high cholesterol and obesity and a high level of satisfaction among those taking part.

Awards for sustainable development

A man planting a tree

Backus y Johnston has won three prizes – in the ninth edition of Premio Perú 2021 – two for its programme, Súmate, sólo +18 (only +18), and one for Ecoparque vive responsible (Ecopark Live Responsibly). These prizes aim to promote socially responsible behaviour among companies and to recognise those that show outstanding commitment to the development of Peru.

Súmate, sólo +18 is intended to combat the sale and consumption of alcohol among underage people. The campaign won first prize for its work with stakeholders and second prize for its work with consumers.

Ecoparque vive responsable seeks to improve the environment in Pucalpa through the restoration of environmental balance, the recuperation of the Amazonia forest and the conservation of endangered flora and fauna.

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Partnerships to address water issues

Addresing water issues in Columbia

To address water risk in Colombia, Bavaria works in close partnership with water experts and NGOs such as the Water Fund for Life and Sustainability, the German development agency, GIZ, and Corponor, the Regional Autonomous Corporation of Northeast Frontier, to protect river basins, natural parks and local watersheds.

In co-operation with the Water Fund for Life and Sustainability, Bavaria has helped to protect the upper basin of the Causa River. The project has included constructing 12 hectares of protein banks for sustainable cattle farming and isolating 21 hectares to assist natural regeneration. The planting of 6,000 trees has benefited 40 families in the Nasa ethnic group.

Together with GIZ and Corponor, Bavaria has developed social strategies to support the designation of the San Turbán Paramo as a Protected Natural Park.

Bavaria is also one of founding members of the private/public/non-profit sector Aqua Somos Alliance established in 2009 to protect Colombia's ecosystems. Last year the Alliance completed a pilot for restoration projects in the Chisacá River basin near Bogota which helped to identify areas for conservation, restoration, recovery and sustainable use.