SABMiller logo

South Sudan Flag of South Sudan

Map of South Sudan Dinka Sudan cow
South Sudan map overlay showing location of our operations
Back
View operations

Vital statistics

41.41

Population (millions)

2009

Year of investment

1

Number of breweries

1

Number of bottling plants

9721

Total size of beer market (hl 000)

21

Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013. Apply to Sudan as a whole.
Company name

Southern Sudan Beverages Ltd

Management

Ian Alsworth-Elvey
Managing Director

Contacts

View contacts for South Sudan

Careers

Search and apply for vacancies in South Sudan

Brand portfolio

Main brands

  • Nile Specia logo
  • White Bull logo
  • Club Minerals,
  • Source Water

Performance

Share of total beer market*

Bar graph of Total share of beer market

75%

Share of total soft drinks market*

Bar graph of Total share of beer market

40%

* Management estimate

Volume (hl 000)

Three-year summary
Bar graph of Volume (hl 000) - One-year summary
  2011 2012 2013
Volume 232 402 440

Beer consumption

Graphic symbols of three people

2
litres per capita

* Source: Forecast figures for 2012 from Plato Logic, March 2013.

Current business profile

Southern Sudan Beverages Ltd (SSBL) commissioned its brewery in South Sudan in 2009 and invested US$37m to build the facility in Juba. A further investment of US$15m to increase capacity was announced in April 2011. Its pioneering land lease agreement ensures that the local community receives royalties from the development and benefits from the business' continued success. SSBL is one of the largest private sector contributors to the South Sudanese economy, paying excise tax at both national and state level.

History

2009

Southern Sudan Beverages Ltd (SSBL) begins production of Southern Sudan's first locally produced beer, White Bull Lager having invested US$37m to build the facility in Juba.

2010

SABMiller wins nearly US$1 million funding from the Africa Enterprise Challenge Fund (AECF) to introduce a local sourcing model for cassava, bringing direct and significant long-term market opportunities for around 2,000 smallholder farmers in Sudan.

2011

SSBL announces an additional US$15 million to increase production capacity and build on the strong performance of its local brand portfolio.