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Latin America

  • Significant businesses with production operations
  • Selling operations and major export markets
  • Associates

We can all be parents

non-alcoholic beer

In Colombia, Bavaria promotes a zero-tolerance approach to selling alcohol to underage people through its We can all be parents campaign.

The campaign – run in partnership with Fenalco (a social justice NGO) and the national police – focuses on educating retailers on the dangers of underage alcohol consumption, the importance of protecting minors and the legal implications and potential risks for their business if they are caught selling to minors.

Through the campaign, Bavaria has trained 32,000 retailers and conducted 59 national events for retailers, consumers, employees, the media and NGOs.

Nominated driver programme changes drinking patterns

To address drink-driving, Cervecería Nacional in Ecuador runs an education programme called Nominated driver under which so-called ‘responsible agents’ have visited over 34 bars and night clubs in the city of Cuenca to promote the idea of assigning a designated driver – a person volunteering not to drink and to drive friends home. The driver has the opportunity to check his or her blood alcohol content before leaving the club.

According to independent evaluation by Propraxis (an external research company), over 53% of participants claimed to have changed their drinking patterns, 40% believe they are now more responsible than before, and 22% are more aware of drinking and driving campaigns.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass