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Latin America

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Partnering to promote responsible consumption

Teacher and children in classroom

A number of studies have demonstrated that people who consume alcoholic beverages in early adolescence have a higher probability of developing alcohol dependence more rapidly and at an earlier age. Therefore, interventions aimed at preventing underage drinking not only mitigate its acute consequences, but also reduce the likelihood of alcohol dependence later in life.

To address these issues, Industrias La Constancia formed a partnership with GLASSWING International to develop a pilot responsible consumption programme in four cities in El Salvador: San Salvador, Soyapango, Santa Tecla and Antiguo Cuscatlán. This initiative has brought together a number of key stakeholders to raise awareness and promote self-regulation and law enforcement around underage drinking and responsible consumption.

The programme aims to raise awareness of responsible consumption to both students and retailers. To date, approximately 3,000 primary and middle school students have completed a course on prevention strategies to avoid underage drinking. In addition, 575 community members participated in workshops about responsible consumption and 750 bartenders, waiters, and managers from over 50 restaurants, nightclubs, and bars were trained on responsible sale, service and consumption of alcoholic beverages. In 2011, Industrias La Constancia aim to expand the programme to continue raising awareness of responsible consumption across the country.

This programme has also been replicated in Honduras where Cervecería Hondureña has also partnered with GLASSWING to train retailers and raise awareness on the risk of underage drinking as well as responsible consumption by adults.

Encouraging road safety

People at road safety presentation

Backus has participated and supported a number of initiatives to promote road safety in Peru. In April 2010, Backus participated in a “Multisectoral responsibility for Road Safety” meeting organised by the Ministry of Transport and Communications and the Ministry of Interior. At this meeting, Backus signed the Declaration of Lima which aims to form a monitoring committee to create public awareness of the importance of road safety.

In November 2010, Backus also participated in a similar meeting in Pucallpa, Madre Dios. The forum included presentations from representatives from key public institutions involved in road safety.

Read more about Encouraging road safety

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass