Latin America
Helping prevent beer sales to underage people in Colombia
‘Todos podemos ser padres’ (‘We can all be parents’) encourages retailers and customers to be vigilant about underage drinking – just as any concerned parent would be if they were present.
Retail staff, managers and owners receive training, and the message is reinforced through a variety of marketing materials.
Our campaigns: Retailer education
See what we're doing to help prevent irresponsible alcohol consumption
