Year of investment
Number of breweries
Total size of beer market (hl 000)
Beer consumption per capita (litres)
Total beer market share*
* Management estimates
Volume (hl 000)
litres per capita
Source: Forecast figures for 2012 from Plato Logic, March 2013.
Current business profile
Cervecería Argentina Sociedad Anónima Isenbeck became part of the SABMiller Group in November 2010. CASA Isenbeck is the third largest brewer in Argentina and its principal brands are Isenbeck and Warsteiner. Its brewery is located in Zarate, 95 km from Buenos Aires, and has a total capacity of 1.1 million hl. During 2012 we saw healthy volume growth of mainstream brand Isenbeck, which on a full year comparative basis grew by 13%. The same year Miller Genuine Draft local production started in order to expand company´s product portfolio. The integration and upgrading of our capabilities in Argentina is progressing.
Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) was created and in September construction of a brewery began at a 49 hectare site in Zárate, near Buenos Aires.
In December 1994 the Isenbeck brand was launched, Argentina's first 100% malt beer.
CASA Isenbeck expended its portfolio to include other brands such as Warsteiner, Diosa and shortly thereafter, Mar del Plata.
The brewery at Zárate was expanded with the opening of an additional bottling line.
In November 2010 Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) became part of the SABMiller Group.
Miller Genuine Draft locally produced was launched in order to expand company´s portfolio of Premium brands.
Miller Lite production started May 2013.