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Vital statistics

41.41

Population (millions)

2010

Year of investment

1

Number of breweries

18,6251

Total size of beer market (hl 000)

451

Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company name

Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck)

Website

www.cerveceriaargentina.com.ar

Management

Witold Ruchala,
Managing Director

Contacts

View contacts for Argentina

Careers

Search and apply for vacancies in Argentina

Brand portfolio

Main brands

  • Isenbeck logo
  • Warsteiner logo
  • Miller Genuine Draft logo
  • Diosa logo
  • Miller Lite,
  • Grolsch

Performance

Total beer market share*

Bar graph of Total share of beer market

3%

* Management estimates

Volume (hl 000)

Three-year summary
Bar graph of Volume - Four-year summary (hl 000)
  2011 2012 2013
Total 244 593 613

Beer consumption*

Graphic symbols of three people

45
litres per capita

Source: Forecast figures for 2012 from Plato Logic, March 2013.

Current business profile

Cervecería Argentina Sociedad Anónima Isenbeck became part of the SABMiller Group in November 2010. CASA Isenbeck is the third largest brewer in Argentina and its principal brands are Isenbeck and Warsteiner. Its brewery is located in Zarate, 95 km from Buenos Aires, and has a total capacity of 1.1 million hl. During 2012 we saw healthy volume growth of mainstream brand Isenbeck, which on a full year comparative basis grew by 13%. The same year Miller Genuine Draft local production started in order to expand company´s product portfolio. The integration and upgrading of our capabilities in Argentina is progressing.

History

1993

Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) was created and in September construction of a brewery began at a 49 hectare site in Zárate, near Buenos Aires.

1994

In December 1994 the Isenbeck brand was launched, Argentina's first 100% malt beer.

1996

CASA Isenbeck expended its portfolio to include other brands such as Warsteiner, Diosa and shortly thereafter, Mar del Plata.

1998

The brewery at Zárate was expanded with the opening of an additional bottling line.

2010

In November 2010 Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) became part of the SABMiller Group.

2012

Miller Genuine Draft locally produced was launched in order to expand company´s portfolio of Premium brands.

2013

Miller Lite production started May 2013.