Argentina 
Overview
Vital statistics
- 41.11
-
Population (millions)
- 2010
-
Year of investment
- 1
-
Number of breweries
- 18,7051
-
Total size of beer market (hl 000)
- 461
-
Beer consumption per capita (litres)
- Company name
-
Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck)
- Website
- Management
-
Witold Ruchala,
Managing Director - Contacts
- Careers
Brand portfolio
Main brands
- Diosa
Performance
Total beer market share*
3%
* Management estimates
Volume (hl 000)
Two-year summary
| 2011 | 2012 | |
|---|---|---|
| Total | 244 | 593 |
Beer consumption*
46
litres per capita
Source: Forecast figures for 2011 from Plato Logic, March 2012.
Current business profile
Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) became part of the SABMiller Group in November 2010. CASA Isenbeck is the third largest brewer in Argentina and its principal brands are Isenbeck and Warsteiner. Its brewery is located in Zarate, 95 km from Buenos Aires, and has a total capacity of 1.1 million hl. During 2012 we saw healthy volume growth of mainstream brand Isenbeck, which on a full year comparative basis grew by 13%. The integration and upgrading of our capabilities in Argentina is progressing.
History
- 1993
-
Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) was created and in September construction of a brewery began at a 49 hectare site in Zárate, near Buenos Aires.
- 1994
-
In December 1994 the Isenbeck brand was launched, Argentina's first 100% malt beer.
- 1996
-
CASA Isenbeck expended its portfolio to include other brands such as Warsteiner, Diosa and shortly thereafter, Mar del Plata.
- 1998
-
The brewery at Zárate was expanded with the opening of an additional bottling line.
- 2010
-
In November 2010 Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck) became part of the SABMiller Group.