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Encouraging road safety

People at road safety presentation

Backus has participated and supported a number of initiatives to promote road safety in Peru. In April 2010, Backus participated in a “Multisectoral responsibility for Road Safety” meeting organised by the Ministry of Transport and Communications and the Ministry of Interior. At this meeting, Backus signed the Declaration of Lima which aims to form a monitoring committee to create public awareness of the importance of road safety.

In November 2010, Backus also participated in a similar meeting in Pucallpa, Madre Dios. The forum included presentations from representatives from key public institutions involved in road safety.

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Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass