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Our priorities in action

Project Promote'

Our Priorities: HIV/Aids

'Project Promote'

South African Breweries Ltd

South Africa

The current HIV/Aids epidemic is one of the worst health crises facing us today. Although regional prevalence rates vary, South Africa has the largest number of HIV positive people in the world at approximately 5.7 million people. It has been shown that condoms are highly effective in protecting against HIV and other sexually transmitted infections (STIs) when issued correctly. A study done in 2004*, showed that in Africa, for every 500 condoms distributed, 1 new infection is averted.

Project Promote is a partnership between SAB Ltd, the National Department of Health (NDoH), the South African Business Coalition on HIV/Aids (SABCOHA) and the Society for Family Health. This project provides support to the NDoH by extending condom distribution services to non-traditional outlets. The project began when the NDoH approached SAB Ltd to become a core strategic partner in the programme.

South African Breweries Ltd

SAB Ltd ran a three month pilot of Project Promote from August to October 2010 to determine the feasibility of distributing government-provided condoms through the company's existing distribution infrastructure with a specific focus on taverns. The pilot was run at three SAB depots based in the Gauteng province, which acted as distribution sites from where condoms were collected and delivered to taverns by SAB truck drivers. A total of 1,846,400 condoms were distributed to a total of more than 2,000 taverns during the three month pilot phase. According to research, this had the potential to avert more than 3,000 new HIV infections.

Following the successful implementation of the Project Promote pilot programme, the remaining 37 SAB depots will be registered as distribution sites to which the NDoH through the Society for Family Health will deliver condoms on a monthly basis. At least 2 boxes containing 200 condoms will be monthly distributed to up to 20,000 taverns over a period of 5 years. It is estimated that 57 million condoms will be distributed annually across the country.

* John Stover 2004

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  • George Ojamuge, Aids Health on 8 February 2013 at 22:19:00

    I have liked "Project Promote" because we have a moreless similar intervention in Kampala Uganda. We use dispensers installed in highly active places that are refilled by condom marketers.