An evidence-based approach to tackling poverty
Last year, we published a poverty footprint report with Oxfam America and The Coca-Cola Company to understand the impact that our soft drinks value chain has on reducing poverty.
“The private sector has enormous impacts on poor countries and communities, but these impacts go largely unmeasured and under-reported. Oxfam America embarked on a poverty footprint analysis with SABMiller and The Coca-Cola Company to raise awareness about these impacts all along the value chain, from farmer to consumer. As a condition of this collaboration, the companies agreed to a public report and engagement with stakeholders around the recommendations. While the outcome of that engagement remains to be seen, SABMiller is to be congratulated for its willingness to embark on this forward-looking collaboration.”
Ray Offenheiser, President, Oxfam America