USA: Sport, students and promoting responsible drinking
At MillerCoors, we have launched our Great Plays programme in partnership with the ABMRF/The Foundation for Alcohol Research. The programme provides funding for universities to address the drinking behaviours and the harmful consequences of alcohol among their students.
We chose the theme Great Plays because college students have the ability and opportunity each day to make decisions that result in positive outcomes or ‘great plays’ that result in positive outcomes and help them thrive and be successful in life. Choosing not to abuse alcohol is one of the greatest plays a student can make.
South Africa: Addressing alcohol-related harm in South Africa
At SAB we're always looking for new ways to tackle the alcohol-related issues that most affect society - underage drinking being one example.
This year we piloted two new programmes designed to reach deeper into our communities. Through our Responsible Trader Programme, we've trained 17,000 traders in alcohol abuse and the harm it can cause in their communities. Through the programme we aim to help liquor traders to see themselves as champions in the fight against alcohol abuse. Assessments of more than 7,000 traders after they'd attended training sessions found 81% scoring more than 80%.
Peru: Combating illicit alcohol
We seek to understand local market issues in order to contribute in a meaningful way to the wider debate on alcohol abuse. In Peru, Backus has been working with the government and other stakeholders to tackle the issue of illicit alcohol which represents up to 30% of the market, posing significant health risks to consumers and reducing government revenue.
Backus commissioned research into the causes of alcohol abuse and found it was part of a broad picture of social deprivation. The study also showed how producing branded products for low-income consumers can present a positive alternative to drinking unsafe, illicit alcohol. In response, Backus worked with medical professionals and policy-makers to run a communications campaign and make recommendations about regulating the trade more effectively. This led to changes in the law making it illegal to produce or sell unlicensed alcohol.
Czech Republic: Partnering to promote responsible consumption
Since 2007, Plzensky Prazdroj has partnered with local NGO SANANIM, to provide the Promile INFO service, which allows responsible consumers to check the approximate level of alcohol in their blood by text message or the internet.
In 2010, the text service was used more than 50,000 times. However in recent years as the use of text messages declined, as did the number of Promile INFO users. In response, over the last year Plzensky Prazdroj coordinated a partnership between SANANIM (a local NGO) and Vodafone to improve its Promile INFO service, which allows consumers to check the approximate level of alcohol in their blood by developing a free smart phone application.
Swaziland: Tackling drink-driving
Drink-driving has been a problem on the increase in Swaziland, particularly on the road between the busy towns of Mbabane and Manzini. To address this problem, Swaziland Beverages has partnered with a local transport service provider Mgewu Investment to provide free shuttle services ferrying consumers from identified outlets home after having consumed alcoholic beverages.
The service is offered to consumers during festive periods such as Christmas and Easter. The pick-up times are promoted in advance by the local media and outlets are engaged with to assist with the coordination and for permission for consumers to park vehicles at their premises overnight.