Vietnam 
Overview
Vital statistics
- 90.21
Population (millions)
- 2006
Year of investment
- 1
Number of breweries
- 26,7871
Total size of beer market (hl 000)
- 301
Beer consumption per capita (litres)
- Company name
SABMiller Vietnam
- Management
Chris Ritchie
Managing Director- Careers
Brand portfolio
Main brands
Performance
Volume (hl 000)
Four-year summary
| 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|
| Volume | 22 | 136 | 171 | 103 |
Beer consumption
30
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Current business profile
SABMiller entered the high-growth Vietnamese beer market in 2006 through a joint venture with Vinamilk, subsequently purchasing 100% of the joint venture in March 2009. A greenfield brewery was built in 2007, with the launch of Zorok beer as our mainstream entry later that year. During the 2012 financial year Czech beer, Gambrinus was introduced as a premium brand and Peroni Nastro Azzurro as a super-premium brand in support of our strategy to focus on higher margin brands, channels and geographies.