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Vision, mission and values

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Our success is built upon a clear strategic direction and a shared commitment to the company's vision, mission and values.

Our group vision

To be the most admired company in the global beer industry

  • Investment of choice
  • Employer of choice
  • Partner of choice

Our group mission

To own and nurture local and international brands that are the first choice of the consumer

Our group values

Great brands

Our portfolio of over 200 brands includes international premium brands and market-leading regional beers

Explore our portfolio of brands

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Strategic priorities

SABMiller’s strategic focus is centred on four priorities

Learn more about the four priorities

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