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Raising awareness of responsible consumption

'Thozha Vizhithukol' poster

To promote responsible consumption, SABMiller India has initiated a number of awareness programmes and partnerships with community stakeholders across the country.

Last year, SABMiller India initiated a partnership with the Social Organisation for Network Information and Communication (SONIC) and launched the ‘Thozha Vizhithukol’ campaign to create awareness among the people of Pondicherry and provide them with important information about responsible drinking.

The campaign aims to reach 200,000 people in four districts of Pondicherry, Olgarate, Villianur and Ariyankuppam over a period of five months. Activities across the four districts during the campaign have included street plays, exhibitions, a bar intervention programme, referral services, digital displays and wall painting.