Digitally promoting alcohol responsibility
Dreher Breweries has a well-established Alcohol Responsibility Programme which aims to initiate dialogue on responsible alcohol consumption among Hungarian adults, the government and NGOs.
As part of the campaign over the last year, Dreher developed two tools to promote responsible consumption. The first was an online Alcohol Knowledge quiz. Promoted on www.alkohol.info.hu and Facebook, this quiz provides an interactive way for consumers to test and improve their knowledge of alcohol. Over the last year, the quiz received over 14,000 hits on the website and 4,928 users tested themselves on Facebook.