SABMiller beer reports
Our look at European beer culture
Beer has been popular in Europe for thousands of years. It’s still at the heart of many cultures today, playing an all important role in how we relax and celebrate. Our reports take a look at beer consumption and beer culture across Europe.
Time for a beer?
Released May 2008
Beer plays a central role in our social lives. This survey of beer drinkers in 15 European countries looks at when and where people are drinking beer and how patriotism affects their choices.
Released January 2008
Beer plays a part in many Europeans’ social lives but the role it plays differs. This report shows that each European nationality enjoys its own unique beer culture and looks at some intriguing social idiosyncrasies.