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SABMiller beer reports

Our look at European beer culture

Beer has been popular in Europe for thousands of years. It’s still at the heart of many cultures today, playing an all important role in how we relax and celebrate. Our reports take a look at beer consumption and beer culture across Europe.

Time for a beer?

Released May 2008

Beer plays a central role in our social lives. This survey of beer drinkers in 15 European countries looks at when and where people are drinking beer and how patriotism affects their choices.

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Read the Time for a beer? report
PDF (3.1Mb)

Front cover of Time for a beer? report

Beer etiquette

Released January 2008

Beer plays a part in many Europeans’ social lives but the role it plays differs. This report shows that each European nationality enjoys its own unique beer culture and looks at some intriguing social idiosyncrasies.

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Read the Beer etiquette report
PDF (1.8Mb)

Beer etiquette report cover