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Our priorities in action

Ten Priorities. One Future.
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Our Priorities: Communities

'Kick-starting entrepreneurship to create lasting businesses'

In May 1995, SAB launched KickStart, a scheme to promote entrepreneurship and business skills among 18 to 35-year-olds from previously disadvantaged backgrounds. It provides training, mentoring and grants to assist small businesses. Since its formation, over 22,700 entrepreneurs have benefited from the programme and KickStart participants have set up more than 3,200 businesses.

Now in its 15th year, it's the largest and most successful entrepreneurship development project in South Africa. A recent evaluation showed that over 80% of the entrepreneurs supported by the programme were still trading after three years. In contrast, 40% of other small businesses fail in their first year rising to 60% by the end of their second year. Many of these enterprises have grown into multi-million rand organisations, employing significant numbers of people. Almost a third supply goods and services to SAB.

KickStart has become a model for other SABMiller companies and has been replicated in many countries around the world.

A similar programme at Kgalagadi Breweries Limited (KBL) has pioneered the approach in Botswana and is now in its sixth year. Since its inception it has supported 22 small businesses including a bakery, a piggery, a safari company, a candle manufacturer and a one-stop media shop. A similar programme in Swaziland will be launched next year.

In Colombia, Bavaria's Destapa Futuro programme has been running for three years. Over this time it has supported the creation of 184 businesses and invested over US$6 million in training, mentoring and assessing business plans for more than 1,000 entrepreneurs. Over 170 of these businesses are still operating and more than 550 jobs have been created.

During 2009, Destapa Futuro launched a social networking website –   to connect business people and entrepreneurs across the country. The site has so far attracted over 18,000 registered users from more than 500 towns and cities. 12% of these have engaged in business deals with other users.

Screenshot of the Redemprendedores website

In the USA, the MillerCoors Urban Entrepreneurs Series (MUES) celebrated its 10th anniversary this year. The programme fosters urban economic empowerment by providing resources and grants to aspiring entrepreneurs. Over the past 10 years, MUES has provided more than US$1 million in business grants to more than 100 urban professionals across the country.

In Hungary, Dreher's Young Entrepreneur of the Future programme, launched in 2006, offers start-up capital and professional advice to three university students each year to help them launch their dream enterprise.

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  • Thapelo Molefe on 7 March 2013 at 20:54:00

    It is a brilliant initiative that can go a long way in alleviating poverty and creating muuch necessary jobs. Please just sustain it longer and make it more accessible to the intended target market by running more workshops in townships.

    Reply from Cecilia Zevallos, Entrepreneurship and Economic Impact Manager
    on 11 March 2013 at 16:31:00

    Thanks for your comment. At SABMiller, we believe in the power of enterprise to create positive impact for the business, for communities and society. We are committed to continuing to support and nurture entrepreneurs and workshops are a vital element of this.

  • Martha Mogoaladi on 24 January 2012 at 19:06:00

    hey guys!!! I'm a young woman aged 23 from South Africa & would like to start up an events company this year, i have a business plan and everything set up and have read here that you give out start up capital to help with the launch of the whats da correct procedure to go about doing so???

    Reply from SABMiller
    on 25 January 2012 at 11:50:00

    Hi Martha

    Thank you for your enquiry. The very best place to start is by going to - this will give you all the information and processes that you need.

    Good luck!

  • sipho on 19 August 2011 at 15:10:00

    I need to know who I can liaise or contact if I want to facilitate a workshop with locals about KIck Start?

    Reply from SABMiller
    on 22 August 2011 at 15:57:00

    Thanks for your question. We've passed your request and email address on to our colleagues in South Africa who head up Kick Start. One of them will be in touch with you soon.