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Africa - a major growth region for the world's biggest brewing companies
14 November 2011
This is Africa reveals that much of the alcohol drunk across the African continent remains illicit.
However, for brewers working on the continent this presents a huge opportunity, as beer is typically the first step up from informal alcohol. The MD of SABMiller Africa, Mark Bowman, comments on the Group's transforming business model which increasingly uses locally-sourced raw materials to create new beer brands which are more affordable to the continent's low income consumers.
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