1 November 2011
The Financial Times has greeted the arrival of cassava-based beer Impala with a blog post (full link below). It is noted in beyondbrics that 'even a big multinational with deep experience of emerging markets can still be held up by details such as sourcing fresh cassava from hundreds of individual farmers.'
And that is quite true because SABMiller sources the quickly spoiling cassava from around 2,500 smallholder farmers, processes it in situ in newly designed mobile units and has a goal to use 40,000 tonnes of raw cassava annually in the production of Impala, creating new employment for over 1,500 smallholder farmers and their families.
The new beer will be brewed in Mozambique by SABMiller's local subsidiary, Cervejas de Moçambique (CDM).