Like the rest of the group, our Polish operation, Kompania Piwowarska (KP), strives for transparency in its sustainable development reporting. This involves publishing a CSR report, articles in the company’s internal magazine and sharing good practice both internally and with partners.
A further development is the ‘In Tune with Nature’ programme, a pioneering long-term ecological scheme supported by the recycling and environmental protection authorities. Its aim is to educate employees and their families about their daily environmental footprints, emphasising that it pays to consider the environment. The programme’s website presents materials submitted by employees and their families, with a special section for children, and has been placed on an external server to ensure access from home.
As part of involving its employees, KP has organised events such as an environmental contest (with the chance of winning bike accessories and other environmental prizes) and the ‘Green Wardrobe Scheme’, which promotes clothes recycling.
Our priorities: Transparency & ethics
Linking a brand and the environment
Our Polish operation, Kompania Piwowarska, has shown how a brand can be linked to the notion of environmental responsibility, to achieve both commercial and community benefits. Żubr is Poland’s second-biggest beer brand, with strong associations with the Białowie, a forest in the Podlasie region of Poland where it is brewed. Since 2004 the Żubr brand has supported the Białowie, a National Park, and a herd of local European bison after which it is named. It also supports ecological initiatives involving local communities all over Poland.
In 2008 Żubr launched its ‘wake-up call’ – a grant pool of approximately US$40,000 open to all adults in the region, with ideas on how to change their communities for the better. Winners are decided by a local jury and a public vote. From the 75 ideas submitted in 2008, four initiatives were awarded a grant. The winning ideas included a mobile cinema for small villages, a Jewish cultural festival and a feature film showcasing Podlasie.