Partnering to promote responsible consumption
Since 2007, Plzensky Prazdroj has partnered with local NGO SANANIM, to provide the Promile INFO service, which allows responsible consumers to check the approximate level of alcohol in their blood by text message or the internet.
In 2010, the text service was used more than 50,000 times. However in recent years as the use of text messages declined, as did the number of Promile INFO users. In response, over the last year Plzensky Prazdroj coordinated a partnership between SANANIM (a local NGO) and Vodafone to improve its Promile INFO service, which allows consumers to check the approximate level of alcohol in their blood by developing a free smart phone application.