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Debate addresses alcohol issues

Plzeňský Prazdroj talking at a workshop

In March 2010, Plzeňský Prazdroj, hosted a workshop with SANANIM, one of the largest NGOs in the Czech Republic focusing on the prevention and treatment of a variety of addictions, to encourage a variety of organisations to work collaboratively to reduce drink driving across Europe.

Under the title "Alcohol Behind the Wheels" the workshop was attended by representatives of national and international legislations, of the executive branch and beer makers as well as non-governmental bodies and was the first event of its kind in the Czech Republic. Experts came from a number of different European countries including Poland, Hungary, Slovakia and Romania as well as the Czech Republic.

The meeting began with trying to find a common platform, which would effectively lead partners to cooperation on larger programmes with various focuses. An example of such cooperation is the Promile INFO service, which is run by the civic association SANANIM in association with Plzeňský Prazdroj. This service informs drivers of the approximate level of alcohol remaining in their bloodstreams. Thanks to contributions by breweries from the SABMiller group towards this initiative, it has also been launched in Slovakia and in Poland.

SMS campaign in the Czech Republic

In the Czech Republic, our ‘Promile SMS’ campaign is helping to keep drunk drivers and drunk cyclists off the road.

People can send a text message stating how much they’ve had to drink, along with their weight and gender, to a service provider. They then receive a message estimating their present blood alcohol content level and roughly how long it will take before this will drop to zero.

The Czech Ministry of Health has endorsed the programme.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass