Czech Republic 
Alcohol responsibility
Promile
Our Czech business, Plzensky Prazdroj, is working in partnership with the Sanamin Foundation to raise awareness of its Promile.INFO service.
The anonymous service provides a practical tool for personal alcohol control, which can be accessed anywhere and at anytime. Consumers can be informed about their blood alcohol content (BAC) level by sending a text message to the service with information such as their gender, age, weight, when they started drinking and what they have drunk. They immediately receive a text message back with an estimate of when their BAC will reach zero. Based on a scientifically verified methodology, the service gives an indication of roughly when it’s safe to drive after consumers have been drinking.
As well as supporting the project financially since 2007, Plzensky Prazdroj is helping to raise awareness and take-up of the service with a press campaign and the distribution of over a million information cards.
