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Latin America

  • Significant businesses with production operations
  • Selling operations and major export markets
  • Associates

Helping prevent beer sales to underage people in Colombia

Todos podemos ser padres (We can all be parents) programme poster

‘Todos podemos ser padres’ (‘We can all be parents’) encourages retailers and customers to be vigilant about underage drinking – just as any concerned parent would be if they were present.

Retail staff, managers and owners receive training, and the message is reinforced through a variety of marketing materials.