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Backus contributes to the entrepreneurial development of artisans from Túcume (Translation)

30 June 2009

- Over 30 artisans concluded the entrepreneurial management training program.

- Backus bets on the development and the sustainability of artisans of the area surrounding the monument.

Chiclayo, June 22, 2009.- Within the framework of its program Progresando Juntos (Progressing Together), Backus carried out on June 23rd the certificate presentation and closing of the Entrepreneurial Management Strengthening Workshop, given in Túcume between October and December 2008 to a group of 33 artisans of the area.

During their participation in the course, the artisans group from Túcume was trained in topics related to Craftwork Services Quality, Diagnosis of Entrepreneurial Capacities, Entrepreneurial Competence Training and Technical Assistance. In this occasion, the workshop was given by Strategia SAC, a consulting group that successfully developed the artisans training in the Moche countryside some months ago.

In the closing ceremony participated authorities of Patronato del Valle de las Pirámides de Túcume (Foundation of the Pyramids Valley of Túcume), Backus representatives, among others. During the event, Mrs. Magdalena Morales Valentín, Backus' Sustainable Development Director, pointed out: "We are convinced that if we develop the community we will achieve the sustainability of our patrimonies, we will boost the tourism and therefore the local economy."

It is worth noting that as part of the capacities strengthening program, in February of this year, the artisans of Túcume visited Huaca de la Luna in Trujillo, to exchange experiences and knowledge with their peers in this city. For this reason, a group of artisans from Moche arrived in Túcume to participate in the ceremony, visit the museum premises and appreciate the product exposition that the artisans of Túcume offered to the tourists in this place.

About Progressing Together

Progressing Together is a development program of entrepreneurs of micro, small and medium-size business linked to agricultural, services, commercialization and tourism sectors of the geographic areas of influence of the Backus enterprises.
Through this program, Backus seeks to improve the efficiency, productivity, environmental and social conditions of the micro and small enterprises; to contribute in the creation of opportunities for the local sustainable development, in terms of market development, employment and wealth generation and achieve a bigger economical  and social integration of Backus in national and regional spaces.

Since the beginning in March 2008, Progressing Together has developed skills in 180 suppliers in the cities of Lima, Trujillo, Chiclayo, Cusco, Piura and Arequipa; 60 delivery entrepreneurs in the cities of Lima and Piura, 60 customers of the cities of Huancayo and Piura, 60 artisans of Huaca de la Luna, 33 artisans of Pirámides de Túcume and 65 mothers in Motupe as well as working in the development of technical and management competences with approximately 220 yellow corn producers in the Jequetepeque valley.

For Further information:
Juan Carlos Zaplana
Chiclayo Corporative Affairs Manager
Telephone: 238431

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 22-06-09.

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