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Pilsner Urquell Partners With Culinary Star And 2009 James Beard Foundation Award Winner, Chef Michael Symon

13 May 2009

For more information, contact:
Lori Barthelemy Amy Vittorio
MillerCoors R|F Binder Partners
414-931-2094 212-994-7529
barthelemy.lori@millercoors  amy.vittorio@rfbinder.com


Original pilsner beer elevates concept of food and beer pairing

WASHINGTON, D.C. - (May 13, 2009) - Pilsner Urquell, the original golden beer, is partnering with celebrity chef Michael Symon to showcase Pilsner Urquell's unmatched compatibility with food. The partnership is a natural pairing between one of the world's
most cutting-edge chefs and the world's original golden beer.  

A renowned chef and 2009 James Beard Foundation Award recipient, Michael Symon can be seen regularly on the Food Network's successful "Iron Chef America" program, of which he was a past winner.  In addition, Chef Symon previously served as the host of the Food Network's "Dinner: Impossible" and "The Melting Pot," and has made numerous appearances on the network's "Sara's Secrets," "Ready, Set, Cook" and "Food Nation" shows.  In his latest culinary endeavor with Pilsner Urquell, Chef Symon will highlight how matching food with the appropriate beer is a great way to enhance the dining experience. 

While countless people have reached for a bottle of wine to go with their meals in the past, beer is gaining a rightful seat at the dinner table.  More and more people are discovering that beer has an incredible range of complex flavors that complement both classic and modern fare better than wine can.

As part of his efforts, Chef Symon has created original recipes that specifically pair with the distinctive bittersweet, full-bodied taste of Pilsner Urquell.  This summer, Chef Symon's name and likeness and his original recipes will be featured in displays in stores where Pilsner Urquell is sold.  His recipes and a variety of other consumer incentives can be downloaded at: http://pilsnerurquell.com/



Pilsner Urquell
May 13, 2009
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"Pilsner Urquell's unique interplay of hops and malts not only makes the beer a personal favorite of mine, but also a top food-pairing choice.  I am delighted at the opportunity to create recipes for the brand while helping to educate folks about the beer's superior taste and pairing opportunities," said Chef Symon.

"Pilsner Urquell has the perfect combination of carbonation, bitterness and alcohol, making it a great palate cleanser.  And it truly reaches its full flavor potential when consumed with food," said Erin Bilot, Pilsner Urquell brand manager.  "Our collaboration with celebrity chef Michael Symon will reinforce and extend this message beyond typical beer drinkers to the fine dining community.  We are thrilled to be working with someone as talented and engaging as Michael on this initiative." 

Pilsner Urquell's partnership with Chef Symon is the latest relationship that the brand has established within the fine dining community.  As a result of their affection for the brand, top sommeliers in New York City, Los Angeles, Chicago and San Francisco have already signed on as Pilsner Urquell ambassadors, making the beer a top choice among prestigious restaurants. 

About Pilsner Urquell
Created in Plzen, Czech Republic in 1842, Pilsner Urquell revolutionized the brewing industry as the world's first golden beer, creating a new style of beer that became known as pilsner, named after its city of origin.  For more than a century and a half, Pilsner Urquell has been offering discerning beer drinkers a balanced and refreshing beer that has become the standard against which all others are compared. 

Pilsner Urquell is brewed in Plzen in the Czech Republic by Plzensky Prazdroj AS and is owned, distributed and marketed internationally by SABMiller.  Pilsner Urquell is currently exported to over 50 countries around the world, including markets in Europe, North America, Australia and Asia.  Nearly 90 percent of the world's beer is a variation of the original golden beer, making pilsner the most popular beer style in the world and further establishing Pilsner Urquell as a true original.  For more information about Pilsner Urquell, visit www.pilsnerurquell.com.


About Chef Michael Symon
Iron Chef America and host of season 5 of Dinner: Impossible, Michael is renowned in the culinary world and adored in his hometown, Cleveland, Ohio. Chef/owner of critically acclaimed restaurants Lola and Lolita and chef/partner of newly opened Roast in Detroit, Michigan, Michael has earned much attention through the years for his engaging cooking style.

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