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Backus receives ANDA Award for Best Advertising Company

28 April 2009

- Backus also stood out in categories for Social Responsibility, Public Relations and BTL Campaigns

Lima, April 28th, 2009.  At the recent ANDA awards ceremony, Backus received the ANDA Award for Excellence for Best Advertising Company.  The award was based on Backus' implementation of a brand portfolio strategy during 2008, which saw great success in terms of growth, new market development, and the launching and re-launching of products.  During the ceremony, Robert Priday, president of Backus, commented, "We are proud of this year's achievements.  The growth of our brands has been possible thanks to both our talented team and to consumer preference for our products.  This award reaffirms Backus' leadership and its commitment to Peru."

Because this year marks ANDA's 25th anniversary, the association gave some special awards at the ceremony.  Backus received the ANDA Bronze Award for the Best Advertising Company of the last 25 years, in recognition of its business and economic development and its social commitment.

The work of Backus also stood out in the BTL Activities and Public Relations category.  Backus was awarded the Jury's Honorary Award for the "Levanta Chelas" campaign of its leading brand, Cristal.  In the category for Social Responsibility, Education and Values, Backus received the Jury's Honorary Award for the Backus Virtual School Program, which has provided educational resources to the teachers of Peru for the last 20 years.

These awards have recognized that Backus continues to consolidate its leadership, with its continual innovation in commercial campaigns, its commitment to sustainable development and social investment projects, and the consumer preference for its brand portfolio.

About ANDA
The National Advertisers Association of Peru (ANDA) is comprised of the main companies that invest in advertising in Peru, thereby supporting marketing and commercial communication within our country.  The investment of ANDA-associated advertisers represents over 70% of private advertising in Peru.
About the ANDA Prizes
The ANDA (National Advertisers Association) Prizes award the excellence of businesses in the commercial communication industry in a highly competitive context. ANDA Prizes are awarded to organizations and people whose superior performance merits special recognition.  2009 marks the seventh presentation of the ANDA Prize for Excellence, an award which provides the venue and the moment to honor the outstanding work of the people and companies that enhance our industry with their ideas, tools, campaigns and innovations.
About Backus
Backus is part of SABMiller plc, one of the world's leading brewing companies with production and distribution operations in over 60 countries.
Backus has facilities and production plants in all regions of Peru, and with a thorough and efficient distribution system, popularizes its brands in every corner of the country.  The company's business plan demonstrates a permanent commitment to customer and consumer satisfaction, and growth through its brands. 
Constant innovation makes Backus a leading company in the Peruvian beer market, characterized by continual investments in infrastructure and state-of-the-art technology, guaranteeing the quality of the products and services.

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Backus External Communications
Magalli Pacheco
Llorente and Cuenca

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