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MGD 64 Gets Boost with Multi-Million Dollar Incremental National TV Buy and Digital Plan Starting March 16

9 March 2009

MGD 64 continues to build momentum.  We already have a strong 2009 marketing plan in place for the brand, but now we're making it even better.  Beginning March 16, MGD 64 will receive significant incremental funding to increase the brand's national advertising buy and online presence.

The MGD 64 TV ads have effectively driven home the brand's benefit versus other alcohol drinks, encouraging consumers to rethink their drink by showing what you get when you ask for just 64 calories of other beverages.

Now, you'll see even more of those ads on high profile sports and cable entertainment programming.  MGD 64 ads will be regularly featured on "The Tonight Show with Jay Leno," as well as on top cable networks such as ESPN, Comedy Central, FX, TBS, TNT, Discovery and USA.  Additionally, the brand will advertise during syndicated airings of shows such as "Law and Order: SVU," "House" and "Two and a Half Men."

The additional national TV support will keep the brand on track to reach its national awareness goal by the end of March, and far surpass that goal by the summer.  As we close out March and gear up for spring, we'll debut new ads that will strengthen the MGD 64 message.

And when the MGD 64 consumer turns away from the TV to spend time online, we'll be there with a digital plan that reinforces the brand's "as light as it gets" message.  We'll deliver MGD 64-branded editorial content through digital partners; branded social media applications that help bring our consumers together; and customized video content.

Adding this aggressive, multi-million dollar incremental TV and digital buy to the marketing plan already in place gives us a great selling story to support the March distribution drive that just kicked off.

MGD 64 already is a great success story, and we're just getting started.  Join us in seizing the opportunity to make MGD 64 the talk of the American beer business in 2009.

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