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Pilsner Urquell partner of Czech Presidency

19 January 2009

Czech Presidency in European Union will last until the end of June. During that time, most important politicians as well as representatives of culture will have an opportunity to try the very thing that makes Czechs most proud: the original pilsner known to the world as Pilsner Urquell. Plzeňský Prazdroj, the company that is a part of SABMiller, has won the tender and is the official supplier of beer for all events organized under the Czech Presidency. It has been estimated that during the half-year of Czech Presidency, politicians and representatives of culture of all European Union Member States will drink about 10 thousand litres of beer produced by the breweries from Pilzno.
Plzeňský Prazdroj - the largest Czech producer and exporter of beer - made its debut as an official supplier of beer during the gala in the National Theatre in Prague on the 7th of January that inaugurated the Czech Presidency in the EU. Among the attendees were Czech and European politicians, including the Czech Republic Prime Minister Mirek Topolanek and the President of the European Commission Jose Manuel Barroso.
Beer's prototype
Pilsner Urquell, available on the world markets for many years was one of the products that proudly represented the skills of Czechs worldwide.
- Beer from Pilzno has been the best representative of Czech beer culture since 1842. The symbol of our presidency in the EU is a cube of sugar, invented by the Czech. But bottom-fermented lager of pilsner type was also born in Czech. Most of world's beers are beers of pilzno type and they pride themselves on having Pilsner or Pils in their names. - says Luděk Kraus from Plzeňský Prazdroj.
Since brewers from Pilzno have been cherishing history and nurturing their tradition for years, they were able to maintain an unchanged taste of beer.
Recently, company's archives revealed results of analysis performed in 1897 in the laboratory in Pilzno and Swiss St.Gallen. Compared with analysis' results of beer brewed in Pilzno now, it was discovered that it has the same characteristics and the same quality.
Even though the history of beer is over 166 years old, not all Europeans realize that the beer from Pilzno is the prototype for most beers in Europe and all over the world. Czech Presidency in the European Union may increase awareness of that fact.
Partner from Pilzno
For almost fifty meetings and cultural events that are scheduled to take place until the end of June, the company will supply not only the well renown Pilsner Urquell, a flagship of SABMiller, along with all equipment and glassware, but also brands like Gambrinus 11°, Excelent, Master and Radegast Birell.
It has been estimated that during the half-year of Czech Presidency politicians and representatives of culture of all European Union Member States will drink about 10 thousand litres of beer produced by the breweries from Pilzno.
Beer from Pilzno will be served during meetings of the Czech Government with the European Commission as well as during fourteen informal sessions of the General Affairs Council, that will take place in Prague, Luhačovice, Hluboká nad Vltavou, Mariánské Lázně, Litoměřice and Brno.
Cultural events planned for the time of Presidency will take place not only in Czech Republic but also in Brussels. About 30 events have been scheduled and for each one of them Plzeňský Prazdroj's beer will be supplied.

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Kompania Piwowarska - Leader in the brewing industry in Poland
Kompania Piwowarska is the largest brewing company in Poland. Hundreds of years of experience in brewing, latest technology and strict compliance with global standards of production (World Class Manufacturing) ensure the highest quality of its products. Amongst the brands are: TYSKIE (favourite beer of Polish people), ŻUBR (second highest in sales in Poland), LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Miller Genuine Draft, Peroni Nastro Azzurro, Wojak and Gingers. Kompania Piwowarska was established in 1999 as a result of a merger between Tyskie Browary Książęce and Lech Browary Wielkopolski. In 2003 it was joined by Browar Dojlidy from Białystok, and in 2008 - by the brewery in Kielce. In fiscal year ended 31 March 2008 KP's sales reached 14.5 million of hectolitres of beer.
SABMiller - one of the largest producers of beer in the world
Kompania Piwowarska is a part of one of world's largest producers of beer - SABMiller. The group is present in over 60 countries on six continents and its portfolio consists of over 150 strong brands (e.g. Pilsner Urquell, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro or Castle Lager). SABMiller is one of the largest bottlers of Coca-Cola products in the world (excluding USA). In fiscal year ended 31 March 2008 SABMiller has reached sales of 21.4 billion dollars and 3.2 billion dollars in profits prior to taxation. Sales of beer have amounted to 239 million hectolitres.

Additional information:
Katarzyna Wilczewska
Public Affairs Manager
KOMPANIA PIWOWARSKA SA
katarzyna.wilczewska@kp.sabmiller.com
Fax: +48 61 87 87 850
Mobile: +48 601 887 966
Available at: http://hillandknowlton.pl/centrumprasowe

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