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Safe Holiday Travel for Poles

22 December 2008

In the few upcoming days, many people will plan trips to meet with the family at a holiday table or to enjoy a New Year's party with friends. To make it safe to the destination and later return back home, it is worthwhile to test your mobile phone as a portable Breathalyzer - already six thousand people made use of this possibility.

It is enough to send a text message named PROMILE and provide your age, gender, weight and amount of consumed alcohol, in accordance with the instructions available at, to receive after a few seconds information regarding blood alcohol count in your body and the time required to pass in order to drive safely.
Within less than two months of the availability of the program "Sprawdź promile" [check your blood alcohol count], developed by Kompania Piwowarska [The Brewing Company], nearly 6000 people already made use of it. These were mostly men (87%) and the text messages were most often sent between 7 and 8 p.m. when leaving for a party and between 9 and 11 a.m. when wishing to drive a car on the following day. It can mean that a few thousand people may have given up driving momentarily upon receiving the text message saying they had to wait for a few hours before taking the steering wheel.
Within the last few weeks, 1000 pubs all over Poland have received information material with the instructions how to send a query in a text message. As a result, a few hundred people daily check their blood alcohol count even after the consumption of low amounts of alcohol. This undoubtedly will improve safety on the Polish roads where the police stop a great deal of drunk drivers on every long weekend.
"The program ‘Sprawdź promile' was prepared with potential drivers in mind but also every passenger may become involved in the educational procedures. By handing the instructions regarding the text message to the driver, one may call his/her attention to making sure that the blood alcohol count on the following day after the party allows for safe driving," says Katarzyna Wilczewska, Public Affairs Manager of Kompania Piwowarska. The instructions can be found at The safe blood alcohol count received in the return text message is calculated on the basis of an algorithm of the alcohol curve (the Widmark model), provided by the National Agency for Solving Alcohol Problems.
Kompania Piwowarska voluntarily initiates not only the program of curbing drunk driving. Although there exist many prohibitions and writs limiting what alcohol producing companies may do, Kompania Piwowarska and its main share-holder, SABMiller, introduced an additional program of "self-control." This regards its own principles of market communication and advertising within the "Policy of Market Communication." The rules embodied in it are often more rigorous than the letter of law. Every advertisement and every communiqué dealing with the company and its products is rigorously checked against its compliance with the Policy.  "It is unacceptable to have adverts encouraging a purchase of beer of a higher alcohol level or the ones with erotic content, or showing alcohol as an element of success. Our products also never appear in the context of driving or at places where children might be present," says Paweł Kwiatkowski, Director for Corporate Affairs of the Brewing Company. "As regards these issues, our requirements are much higher than those imposed by the legislation," he adds.

Kompania Piwowarska [the Brewing Company] - the leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland. Several centuries of experience in the brewing industry, state-of-the-art technology and the rigorist observance of the norms of production categorized as World Class Manufacturing guarantee the highest quality of the product. The company offers the following brands: TYSKIE (the favorite beer of Poles), ŻUBR (number two in volume sold in Poland), LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Miller Genuine Draft, Peroni Nastro Azzurro, Wojak and Gingers. The Brewing Company was established in 1999 through a merger of Tyskie Browary Książęce [Tychy Duke's Brewery] and Lech Browary Wielkopolski [Lech Great Poland Brewery]. Browar Dojlidy [Dojlidy Brewery] in Białystok joined the Company in 2003 and the Brewery of Kielce in 2008. The volume of sales by the KP reached 14.5 million hectoliters of beer in the financial year concluded on March 31, 2008.
SABMiller - one of the biggest world manufacturers of beer
Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world - SABMiller plc. The group is present in over 60 countries on six continents, and its portfolio includes over 150 well-known brands (among others, Pilsner Urquell, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Castle Lager). SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2008, concluded on March 31, SABMiller registered gross receipts of 21.4 billion dollars and reached gross profits of 3.2 billion dollars. The sales of beer reached 239 million hl.
For additional information, please contact:

Katarzyna Wilczewska
Public Affairs Manager
Fax: +48 61 87 87 850
Mobile: +48 601 887 966

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