Illuminating a Brighter Future with Miller Lite and ¡Adelante! U.S. Education Leadership Fund
27 November 2008
Dallas (November 25, 2008) - The holiday season in Texas just got brighter with Miller Lite's $40,000 donation to the ¡Adelante! U.S. Education Leadership Fund. The donation will provide scholarships for Hispanic students 21 and older pursuing a secondary education.
Through the end of the year, participating Texas retailers will feature unique Miller Lite point-of-sale materials to broaden awareness of the availability of the ¡Adelante! scholarships. According to Marcela Fajardo, MillerCoors trade marketing manager, SW Region, Miller Lite is a founding partner of ¡Adelante! and has contributed more than $2.2 million to support educational programming and scholarships since its inception in 1993.
Fajardo said that Miller Lite is reaching out to the Texas Latino community through local retailers to generate excitement for the ¡Adelante! program. "Miller Lite is committed to supporting the educational and leadership needs of the Hispanic community and ¡Adelante! partners with us by helping to prepare the next generation of Hispanic leaders," she added.
The POS materials include a tear away form with information on how to apply for the ¡Adelante! scholarships. Scholarship applications and criteria will be available on-line through the ¡Adelante! website https://iconnect.sabmiller.com/exchweb/bin/redir.asp?URL=http://www.adelantefund.org/. All full-time, undergraduate students 21 years of age and older with at least at 3.0GPA are eligible to apply. The scholarship amounts will range from $1,000 to $1,500.
¡Adelante! currently provides approximately 100 scholarships annually to Latino students across the country and hopes to increase the reach of the program. "Latino college students have great potential to be successful in every aspect of their lives, but reaching that success can be challenging," Andria Macias-Castillo, executive director of ¡Adelante!, said. She noted that many Latino students struggle financially to participate in higher education and that is where the ¡Adelante! Scholarships can help. "Miller Lite and ¡Adelante! are investing in our youth to develop Latino leaders for the future," she added.
For more information about ¡Adelante! visit https://iconnect.sabmiller.com/exchweb/bin/redir.asp?URL=http://www.adelantefund.org/. For more information about MillerCoors visit www.millercoors.com.