Mark Sherrington appointed SAB plc marketing director
2 July 2002
South African Breweries plc (SAB) today announced the appointment of Mark Sherrington to the role of Marketing Director, with effect from 1 September 2002.Mr Sherrington, who is a specialist in consumer focused strategy, brand positioning, market segmentation and ideas driven marketing programmes, will join SAB from The Added Value Company, part of the WPP Group. He will report directly to SAB's Chief Executive, Graham Mackay.
Mr Mackay said: "I am delighted to welcome Mr Sherrington to SAB. Our strategy and ongoing success remains deeply reliant on our ability to robustly manage our brand portfolios and develop brands that meet consumer needs throughout the group. The addition of the Miller Brewing Company to SAB and the importance of the US market underlines how key this role will be in the future development of SAB."
Notes to Editors
Biographic details - Mark Sherrington
Mark joins SAB from The Added Value Company, which he co-founded in 1988. Since its creation, The Added Value Company has grown to become the world's largest marketing agency with offices in 7 countries. In 2001, the company became part of WPP, the world's largest marketing services group.
During his time at The Added Value Company, Mark operated as Chief Executive, leading projects with many of the agency's largest clients including Shell, Unilever, Frito Lay, SAB and Guinness UDV.
The creation of The Added Value Company followed an 11-year career in marketing with Unilever. At Unilever, he progressed through the Lever Brand Management system eventually taking charge of Persil, Unilever's largest detergent brand. He later became responsible for detergents marketing in a wide range of markets including the Middle East, Far East and South America. He was promoted to Marketing Director of Lever Spain and then held pan-European responsibility for several household product categories across Europe.
He is a writer, having published several articles on marketing and is finishing his first book, and is a regular contributor to marketing seminars.
Mark graduated in Economics and Sociology from Bristol University in 1977.
SAB has worked with Mark Sherrington and The Added Value Company since 1997, developing marketing solutions for a number of its country brands, as well as the international development of Pilsner Urquell.
Once its acquisition of Miller Brewing Company is completed, expected by the end of July 2002, SAB will be a major force in the brewing and beverage industry worldwide.
Under its new name of SABMiller plc, it will be the world's second largest brewer by volume, employing over 38,000 people across the globe in 111 breweries. The company will have a portfolio of strong brands in the majority of countries in which it has brewing operations and, in many markets, it also will have dominant market share. It will be the sixth largest bottler of Coca-Cola products in the world.
SABMiller plc will be listed on both the London and the Johannesburg stock exchanges.
A photograph of Mark Sherrington is available from Briony Gilbert. firstname.lastname@example.org
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