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SABMiller appoints new Marketing Director

10 July 2006

SABMiller plc, one of the world’s leading brewers, is pleased to announce the appointment of Nick Fell as Group Marketing Director effective 1 August 2006.

Nick joins the business from Cadbury Schweppes where he was President Global Commercial Strategy, responsible for creating commercial strategies and capabilities to grow Cadbury’s share of the global confectionary market. Prior to Cadbury Nick has held a number of senior marketing and brand management positions in the spirits and beer industry, most notably as Global Marketing Director for Guinness and Global Brands Director for Johnnie Walker.

Based in the UK, Nick will become a member of SABMiller’s Executive Committee, leading a group wide marketing function with responsibility for developing the company’s portfolio of international brands, which include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. He will also be responsible for determining the group marketing agenda, setting the strategic marketing priorities, and continuing to enhance the marketing capability of the business. 

Nick replaces Mark Sherrington who joined SABMiller in 2002, on a limited term assignment, with a brief to establish the group marketing function, and to build the foundations for the international brands.  Mark is now leaving to resume his other business interests.

Commenting on the appointment Graham Mackay Chief Executive said:

“I am delighted to welcome Nick to the SABMiller group.  He has an impressive track record in consumer marketing having built a range of international beer and spirits brands and this experience, combined with his insight into the complexities of managing international brands in multinational businesses, will greatly benefit SABMiller.

“Continuing to build and nurture our brands, to ensure that they are the first choice of consumers, is essential to the success of the business and Nick and his marketing colleagues across the business will have an important role to play in this regard - particularly when in comes to ensuring that we stay ahead of the competition, not just in the beer category but also in those of wines and spirits.

“I would like to thank Mark Sherrington for his significant contribution in creating our group marketing function and for establishing the necessary foundations to enable us to grow our international brands. I wish him well with his future business endeavours.”

Nick Fell commented;

“I am pleased to be joining SABMiller. It is clearly a leader in the brewing sector with a strong global footprint and some great beer brands. I look forward to working with the team and believe my experience will assist the business to deliver further growth particularly in the areas of innovation and the move to premium and international brands.”


Notes to editors:

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$2,626 million adjusted pre-tax profit and a turnover of US$15,307 million.  SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on

Nick Fell

Cadbury Schweppes Plc
President Global Commercial Strategy   2003-2005
Director, Marketing Cadbury Trebor Bassett, UK  2001-2003

Diageo Plc (originally Guinness Plc)
Director of Marketing Capability    2000-2001
Global Marketing Director, Guinness Ltd   1996-2000
Senior Vice-President, Schieffelin & Somerset (USA) 1992-1996
Global Brands Director, Johnnie Walker   1988-1992
Marketing Manager, Brown Spirits, United Distillers UK   1986-1988

SABMiller plc  Tel: +44 20 7659 0100
Sue Clark Director of Corporate Affairs 
Tel: +44 20 7659 0184
Gary Leibowitz 
Senior Vice President, Investor Relations 
Tel: +44 20 7659 0119

James Crampton 
Media Relations Manager 
Tel: +44 7795 208158

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.
This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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