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SABMiller develops unique chocolate lager

12 October 2006

SABMiller plc announces that it continues to develop its specialist beer portfolio with an innovative chocolate beer, uniquely brewed with six different malts, including a dark chocolate malt. 

Under the name ‘Frederick Miller Classic Chocolate Lager’, the beer has been developed after extensive research by SABMiller’s US subsidiary, Miller Brewing Company, and will launch in the US in time for the important Christmas season.  The brewing process, incorporating cacao nibs for an authentic taste, returns to original brewing methods used by Miller Brewing’s founder Frederick Miller in 1855 and marries this with the latest innovations in brewing to produce the most complex chocolate taste to date. 

Dr. David Ryder, who is vice president of Brewing, Research and Quality Assurance for the Miller Brewing Company, said:

“Given that chocolate can have literally hundreds of flavour nuances, to develop a beer which bursts with chocolate flavour is incredibly difficult.  We believe this lager has the most complex chocolate taste currently on the market.  Its intense flavour, without the heaviness of other dark beers, is also a distinctive feature which will appeal to both men and women alike.”

Dr. Ryder is a member of the Brewing Science Group of the European Brewery Convention (EBC) and is also deputy president of the Institute of Brewing & Distilling.

The Classic Chocolate Lager has already won the gold medal at the 2005 Great American Beer Festival in the Herb and Spice Category under the name “Temptation Bock”.  Manny Manuele,  Consumer Science Manager within Miller's Technical Division and a member of the Institute of Brewing and Distilling (IBD), London, added:

“Classic Chocolate Lager continues Miller’s innovation as a brewer.  This bold lager meets the standards of quality, taste and brewing expertise that Frederick Miller set when he founded our company in 1855, and delivers the gold medal credentials that only Miller Brewing Company can provide.”

Ends

Notes to editors:

SABMiller
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement can be found on www.sabmiller.com

High resolution brand images are available for the media to view and download free of charge from www.vismedia.co.uk.

Enquiries:

SABMiller plc
Tel: +44 20 7659 0100

Sue Clark
Director of Corporate Affairs
Tel: +44 20 7659 0184

Gary Leibowitz
Senior Vice President, Investor Relations
Tel: +44 20 7659 0174

James Crampton
Media Relations Manager
Tel: +44 7795 208158

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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