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SABMiller expands export operations in Europe

25 July 2008

Row of Peroni glasses

SABMiller plc announces that it is expanding its European export operations into a selection of additional markets, with the intention of significantly increasing volumes over the next five years.

New operations will be created in Sweden and Austria with an expansion of the group’s existing facilities in France and Spain already underway. With the new operations in place, SABMiller will export to nearly every country within Europe and more than 100 worldwide.

The expansion of the export operations follows the significant success of the more established operations in Germany and the UK. The UK is now SABMiller’s most successful import market, marketing a larger portfolio of brands than any other market across Europe. In the year 2007-2008, Germany alone accounted for 300,000 hectolitres with 200,000 hcl being Pilsner Urquell.

The success of SABMiller’s European export strategy has been attributed to combining a popular international worthmore portfolio with intelligent investment in simple and effective marketing programmes appropriate to each region.

Alan Clark, Managing Director of SABMiller Europe, said: “We are consistently seeking to further establish and strengthen our position in key geographies throughout Europe, not only through value creating M&A, but also through investing selectively in lucrative export markets. We pride ourselves on being an accurate identifier of consumer insights and in turn capturing local opportunities in highly competitive markets.”

SABMiller has seen strong growth across its European exports in the last five years, with volumes rising by 24% p.a. to in excess of 2.5 million hcl. In the last year alone, SABMiller’s export market in Europe has risen in volume by 40%.

Through the introduction of new brands into new markets, SABMiller plc aims to move closer to creating the most admired worthmore import business in Europe in the eyes of consumers, customers and distributors alike.

The most popular of SABMiller’s brands marketed within Europe are Pilsner Urquell that has become the largest imported premium/super-premium beer by volume in Germany; Peroni Nastro Azzurro which is now the UK’s fastest growing premium lager; and Miller Genuine Draft which is the volume and value leader within the premium segment of the Turkish beer market.

Other popular brands imported by SABMiller in Europe are the Czech beer Kozel and the Polish beers Tyskie and Lech.

Notes to editors

About SABMiller plc
SABMiller plc is one of the world’s largest brewers with brewing interests and distribution agreements across six continents. The group’s wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2008, the group reported US$3,639 million in adjusted pre-tax profit and revenue of US$21,410 million.  SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on the company website:

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SABMiller plc  
Tel: +44 20 7659 0100
Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184
Gary Leibowitz 
Senior Vice President, Investor Relations 
Tel: +44 20 7659 0174
Jonathan Oates 
Business Media Relations Manager 
Tel: + 44 7887 924560

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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