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Backus Inaugurates “Sports Academy Sporting Cristal – Andahuaylillas”

29 January 2014

- The goal of this initiative is to promote healthy lifestyles through the practise of sports and an optimal overall development among kids and young people from Andahuaylillas.

Lima,  January 27th,  2014.- Consistent with its business principles, Backus has just inaugurated the “Sports Academy Sporting Cristal –Andahuaylillas”, in the Cusco region, with the goal of promoting a culture of healthy living among children and young people in this part of the country, promoting those essential values that sports provide.

In this regard, Keren Trapunsky, a Backus representative, pointed out that “With this initiative, we want to help with the overall development of the youngest members of our society. We are sure that this sports proposal will serve as a model so other organisations will also adopt activities that promote healthy lifestyles.”  

In order to carry out this project, Backus established an alliance with the club Sporting Cristal, the Andahuaylillas municipality and Fe y Alegría School. In this regard, Sporting Cristal will provide the participants with the knowhow and the necessary sports equipment. The Andahuaylillas municipality will collaborate, paying part of the tuition fees of each student, in order to fund the uniforms, as well as providing the Andahuaylillas Stadium for the football sessions. And Fe y Alegría School will provide its facilities for the volleyball sessions.

Sporting event in Andahuaylillas

The opening event was attended by famous football players like Jorge “Camello” Soto and Roberto “El Chorrillano” Palacios who, together with Backus’ representatives, Andahuaylillas municipality and Fe y Alegría School, celebrated the inauguration of the “Sports Academy Sporting Cristal – Andahuaylillas.”

It is worth mentioning that the classes will include a space aimed to develop social abilities and prevent risk behaviours among the participants, with the goal of developing a culture of healthy lifestyle through sports. To reach that goal, there will be workshops with the parents to involve them and to encourage good practises regarding the development of their children.

With this initiative, Backus reaffirms its commitment with Peru as one of the companies that carries out social responsibility practises that benefit the different members of the community.

About Backus:

Union of Peruvian Breweries and Johnston is the brewing industry leader in Peru. It has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa, and also has a malt factory and a mineral water plant. It has a well segmented portfolio of national and international brands, that satisfies consumers in more than 180,000 selling points throughout the country. During 2012, Backus sold 11.943 million hectolitres of beer, which represents an increase of 6.6% in comparison to last year. Also, the net sales of the company reached S/. 3,398.3 million, which is equivalent to an increase of 13.1% during the same period.

Backus works with a focus on sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects aim to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.

Para mayor información, comunicarse con:
Cecilia Quevedo
Comunicaciones Externas Backus - 3113000
César Ibargüen
222-9491 Anexo 266


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 27th of January 2014.

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