SABMiller logo

News

Dorada Joins the Recreational Events For the Nuit Blanche in La Laguna

3 December 2013

With this sponsorship, the Compañía Cervecera brand continues its support revitalising the hospitality and commercial activities

- The program has a wide number of activities that will be carried out through Saturday, including concerts, dance shows, theater and exhibitions

- Besides sponsoring the events organised by the Laguna City Hall, the brand will take the Doradita bus to the city centre, where the band Pagar el alquiler will perform

Santa Cruz de Tenerife, November 28th.- Compañía Cervecera de Canarias, through its brand Dorada, will sponsor the events carried out during the Nuit Blanche, which takes place next Saturday in La Laguna, where there will be a wide program of recreational activities to revitalise the hospitality and commercial activities of the city.

In this case, Dorada wanted to repeat its commitment with the hospitality and commercial activities, sponsoring the activities planned for the fifth edition of Nuit Blanche, with concerts, dance shows, theater and exhibitions that will take place in different areas of the historical city centre.

With this initiative, the brand of Compañía Cervecera sponsors for another year an event that has become key as a revitalising action in La Laguna, and since its inception in 2009, has received a warm welcome from the public.

The participation of Dorada also includes the presence of the Doradita bus on Doctor Antonio González street, in the city centre, where the public will be able to enjoy Pagar el alquiler’s music and enjoy the Doradita experience.

The launching of Doradita last month was done through a campaign aimed at increasing consumption in the hospitality sector through an attractive product for the public and, also, it wanted to give an opportunity to more than 20 young artists from Canarias in the fields of music, comedy and magic, who are performing in different parts of Tenerife.

The presence of Dorada in the Nuit Blanche will be noted in the main stage that will be set up in the Cuadrilátero, and on the side, there will be an inflatable Dorada. That stage will host some of the most anticipated musical performances from the groups Salvapantallas, El Sótano and Kuarembó.

Also, the brand will be present on five other stages around the city where different concerts will be carried out.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of 7,000 jobs, it is shareholder of several companies in Canarias and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.

Compañía Cervecera produces its own brand of beer Dorada and Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as natural drinks Appletiser, the energetic drink Red Bull and Kopparberg cider.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on November 28th, 2013.

 

Back to news index