171st Anniversary of the First Batch of Pilsen Lager Was Also Celebrated in Hanoi
13 November 2013
Pilsen, November 11, 2013 – The brewing of the first batch of Pilsner Urquell has been celebrated all around the Czech Republic since October. But they celebrated in faraway Vietnam too. Hanoi’s Pilsner Urquell Original Restaurant, the first one on the Asian continent, prepared a celebratory evening for its guests to commemorate this event. The popularity of Pilsen beer is on the rise in Vietnam, and that is also thanks to this restaurant, which was recognised by the elite Vietnam Economic Times.
Pilsner Urquell is very successful in Vietnam. Plzeňský Prazdroj has exported nearly 8000 hectolitres of beer during the last five years. And same goes for Hanoi’s Pilsner Urquell Original Restaurant, the first restaurant of this concept on the Asian continent. Since its opening in August 2011, they have served nearly a thousand hectolitres of the Pilsen beer, and there guests drink about 400 beers a day.
And it was in Hanoi’s Pilsner Urquell Original Restaurant where they organised a celebratory event to celebrate the brewing of the first batch of Pilsner Urquell, according to Czech example. Not only did personalities from the consulates, members of diplomatic missions and workers of international organisations come to the event, but also a number of Vietnamese celebrities. The guests were welcomed with excellently served beer and the story of its origin, and they enjoyed a contest for bottles of Pilsner Urquell.
“Many of our guests studied or lived in the Czech Republic and they love to remember those times. Some guests come here even four to five times a week. We are trying to complement the beer with Czech cuisine. We offer everything from Czech sausages to potato pancakes. The most popular are a fried cheese and a stomach soup,” says the owner of the restaurant, Ngo Hong Chuyen, who studied in the Czech Republic and loves Czech beer dearly. He reads about Pilsner Urquell regularly on the web, and he is constantly trying to come up with events to support the golden lager in Vietnam. For the opening of his restaurant, he invited senior marketing brewmaster Václav Berka to help him educate his personnel. Even his involvement in the celebrations of the first batch proves his passion for Pilsner Urquell beer and its history.
Pilsen beer is not just popular with its consumers. The Vietnam Economic Times, the most prestigious economic and financial paper in Vietnam, recognised the Pilsen beer in Hanoi’s Pilsner Urquell Original Restaurant with the title “the Most Popular Beer on Tap” in a harsh competition with other imported brands on the Vietnam market, such as Budvar, Pauläner, Hofbrau, Krombacher, Bitburger and Sapporo.
More information about the celebrations of the first batch is available at www.pilsner-urquell.cz.
Kateřina Krásová, Plzeňský Prazdroj, tel.: +420 724 617 219
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Notes for editors:
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2012 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies, with 70,000 employees in 75 countries around the world. It offers more than 200 beer brands, including world-renowned brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (U.S.A.), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on November 11th, 2013.