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Accra Brewery Trains Retailers on its Alcohol Policy

30 October 2013

Accra, Ghana. 26th February 2013: Ghana’s premier beverage manufacturer, Accra Brewery Ltd. (ABL), has begun a responsible alcohol retailing training programme for retailers of its alcoholic products in the country.  The first batch of 20 retailers comprising drinking bar operators, restaurant and retail shop owners in parts of Accra has taken place at the company’s premises on the Graphic Road.

In furtherance of ensuring the safety and good health of consumers, the company has decided to educate one of its key stakeholders, retailers of its alcoholic products on how they can responsibly serve the consuming public.

The training is being conducted by a team of health experts from the Health and Work Environment Agency, an NGO.  ABL’s Alcohol Policy training, dubbed “Responsible Retailing”, is expected to be rolled out on a national scale in the coming months.  It covers issues relating to what happens to the human body when alcohol is consumed, alcohol and pregnant women, underage drinking, drunk driving and selling to underage persons, among others.

The Corporate and Legal Affairs Director of ABL, Adjoba Kyiamah, notes that the training further gives meaning to the principles underlining the company’s alcohol policy, stressing that “Our beer adds to the enjoyment of life for the overwhelming majority of our consumers.  We care about the harmful effects of irresponsible alcohol consumption and therefore we engage stakeholders and work collectively with them to address irresponsible consumption.

We firmly adhere to the fact that alcohol consumption is for adults and is a matter of individual judgement and accountability. Furthermore, we ensure that information provided to consumers about alcohol consumption should be accurate and balanced”.

One of the five facilitators for the training programme, Mrs. Monica Owusu Afoakwa, a public health practitioner with the Tema General Hospital, appreciates the timeliness of the training programme for the retailers. “This has come at a time when many stakeholders have been trying to find a way to address some of the teething problems with the sale and consumption of alcohol in Ghana.  ABL has taken a giant step and I am sure this will have a positive impact.

The participants, who included waiters, managers and owners of alcohol retail facilities from parts of Accra, believe the information they received will make them start to do some things right.  “I have never considered the harmful impact of alcohol on pregnant mothers but with this training, I am going to instruct my waiters never to serve any expectant mother who enters my facility to purchase alcohol,” according to Daniel Boamah, Manager of Stone Age Pub at La.

Slyvia Tagoe, manager of Home Alone, a pub in Osu, said that “In my locality, the issue of underage drinking is a major concern to some of us.  What I intend to do from today is to boldly put up a sign that will indicate that I don’t serve underage persons.  This will succeed if all other alcoholic beverage retailers come to understand the harmful effects of underage drinking and the urgent need to stop binge drinking among the youth”.

The broad thematic areas of ABL’s Alcohol Policy touch on employee conduct in relation to alcohol behaviour and communication, and alcohol intelligence quotient.  This is what ABL aims to share with its key stakeholders. To ensure that participants continue to update themselves on the lessons learned, they are directed to the website for further information.


This is a SABMiller subsidiary news release, it was first published in its local market on February 26th, 2013.



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