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Radegast Will Offer a Unique Beer in Czech Republic

28 June 2013

Nošovice, June 27, 2013 – Radegast is introducing a new beer for the summer season. Summer Stein will be available in hundreds of pubs around the Moravia-Silesia region. Light tap beer enhanced with the natural aroma of citrus fruits retains its unique bitterness so typical of Radegast beer. This beer category stands apart from mixed beer drinks, so called “radlers,” and has no representation in Czech Republic so far. The unique beer, Radegast Summer Stein, will be available for enjoyment to visitors at the Colors of Ostrava festival.

“To fans of Radegast beer, we are bringing a summer beer batch that belongs to an as yet unexplored area of Czech beer making. These are lightly aromatic tap beers. The new beer retains its significant bitterness, which is complemented with the crisp tones of citrus fruits. It is the ideal summer refreshment for true men. I would like to point out that it is not a beer mix, or as we say here, a ‘radler,’ but an absolutely different beer product,” marketing manager of Radegast brand Karel Kraus explained the novelty from Nošovice brew masters.

Radegast Summer Stein is brewed via traditional methods from the same materials as other Radegast beers. During the final phase, this bitter beer is enhanced with the natural aroma of citrus fruits. It is notable during the consumption followed by a pleasant bitter aftertaste. Radegast Summer Stein has 4% alcohol content.

Hundreds of pubs around Moravia and Silesia will have Radegast Summer Stein on taps. Visitors of the Colors of Ostrava festival will also have a chance to enjoy this beer. “The rich taste of our summer novelty will be in harmony with the festival that is a multicolor spectacle of music from around the world,” Karel Kraus added.


Notes for editors:

- One of the most modern Czech breweries, Radegast has produced beer since 1970. Radegast brewery has been a part of Plzeňský Prazdroj comp. since 1999.

- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2012 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is a member of the SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio

- SABMiller plc. is one of the world’s biggest beer brewing companies with 75,000 thousand employees and beer brewing activities or distribution in more than 75 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.


Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 27th of June 2013.

 

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