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Dorada factory in Santa Cruz de Tenerife inaugurates its new offer of guided visits with the support of a wide institutional and business representation from Canarias (Translation)

5 October 2012

With this initiative, Compañía Cervecera joins forces to promote the leisure activities of the Tenerife capital
 

- The company opens the doors of its facilities to show the production process and the history of Dorada

- It is worth mentioning the constant renewal process and innovation of the company – in terms of both the factory as well as its brands, in particular Dorada


Santa Cruz de Tenerife, October 4th  2012 - A wide representation of regional and island authorities, as well as the business sector of Canarias, gathered yesterday in the Compañía Cervecera de Canarias factory in Santa Cruz de Tenerife to inaugurate its new Company Tour. With the Company Tour, the factory opens its doors to the public so they may learn about the production process of Dorada, one of its premier beer brands.

The aforementioned tour will be carried out in organised groups and is Compañía Cervecera’s contribution to the leisure offerings of the Tenerife capital.

The first guided tour was attended by the Government Representative in Canarias, María Carmen Hernandez Bento; the President of the Town Council of Tenerife, Ricardo Melchior; the Deputy Secretary of Tourism, Ricardo Fernández de la Puente; the Deputy Secretary from the Government of Canarias of Industry, Francisca Luengo; the Director General of Industry, Juan Antonio León; the Secretary of Agriculture of the Town Council of Tenerife, Alberto Bernabé; the President of the Port Authority of Santa Cruz de Tenerife, Pedro Rodríguez Zaragoza; the Director of Mejora del Espacio Turístico and Institutional Relations of Tourism of Tenerife, Ricardo Martínez, as well as the President and Vice-president of Asinca Tenerife, Andrés Calvo and Martín Tabares de Nava. The representatives from Canarias on the Board of Directors of Compañía Cervecera, Antonio Acea and Antonio Vega, were also present.

The CEO of Compañía Cervecera, Mark Tindall, explained that “one of the goals of this tour is to give Santa Cruz and the island an added point of attraction for visitors in the very near future.” He also pointed out that in order to do so “we have put a lot of effort into the remodelling of this factory to start a programme of public tours that show the production process of our beer and the history of the factory and the Dorada brand.”

He pointed out that Compañía Cervecera is part of the fabric of society and he wants to strengthen those links in order to drive economic growth and stimulate social development. For that, he added, he works towards generating returns for the company whilst creating wealth around it.

Tindall stressed that it is “an initiative that we have prepared with lots of hard work and love” and he put special emphasis on the strong link that Cervecera de Canarias and its brand Dorada have had in the social, economical and cultural life of Santa Cruz and Tenerife during the 73 years of the company´s life. He added that they will continue to maintain this link, as is evident in the constant investment in its facilities and the continual innovation and renewal of its brands.

The Factory Tour started with the screening of a video that shows the history of the company and the brand from its origins in 1939. The video highlights the work and dedication that have marked the company’s career. Also, it includes a brief review of what the tour will encompass and the different parts of production.

Afterwards, tour attendees went to the brewhouse, where they could see the raw materials used in the production of beer: malt, yeast and hops.

The next meeting point was the packaging room, which includes the washing of bottles, the labelling, the pasteurising tunnel, the capping and the packing in boxes.

The culmination of the visit took place in the Bar-Museum, a place decorated with old cloth sacks in which the malt arrived in the first years of Dorada and which displays the most emblematic pieces of the brand. Of particular note are an exhibition of bottles from 1948, displays of the different labels used, as well as the medals and awards that Dorada has received throughout its history.

The visit ended with a tasting of Dorada beer.

About Compañía Cervecera de Canarias
Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias. It boosts the creation of 7000 direct and indirect jobs, is shareholder of several companies in Canarias and gives priority to local supplies in order to carry out production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members on the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and, under licence, Carlsberg beer. It also distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages such as the natural drink Appletiser and the energy drink Red Bull.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [04/10/2012].

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